What age group is most active on social media Singapore?

Age distribution social network advertising audience in Singapore 2021 by gender. As of January 2020, approximately 18 percent of the social media advertising audience in Singapore were between 25 and 34 years old and male. This age group represents around 33 percent of the overall advertising audience.

How many youths in Singapore use social media?

There were 4.96 million social media users in Singapore in January 2021. The number of social media users in Singapore increased by 210 thousand (+4.3%) between 2020 and 2021. The number of social media users in Singapore was equivalent to 84.4% of the total population in January 2021.

It comes as no surprise that the largest social network in Singapore is the leading video streaming provider YouTube, followed by the messenger app WhatsApp and the social media giant Facebook.

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Which age group uses social media the most Singapore?

Most of the users are between the age of 16 and 34 years. The report also shows that 87% of internet users in Singapore who are aged between 35 and 60 years old access YouTube at least once per month.

What age group uses social media the most?

Fully 70% of those ages 18 to 29 say they use the platform, and those shares are statistically the same for those ages 30 to 49 (77%) or ages 50 to 64 (73%). Half of those 65 and older say they use the site – making Facebook and YouTube the two most used platforms among this older population.

How long do people spend on social media in Singapore?

Daily time spent using online media in Singapore 2020 by activity. In the third quarter of 2020, the average daily time spent using the internet by respondents was around 8.07 hours in Singapore. In comparison, they spent around 2.17 hours on social media every day.

Which social media app is most used?

Characteristic Million unique visitors
Facebook (main) 169.76
Instagram (main) 121.23
Facebook Messenger 106.4
Twitter (main) 81.47

Is TikTok in Singapore?

About TikTok

TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

The number of Instagram users in Singapore amounted to about 2.5 million as of January 2021. In 2019, a total of over 988 million users were active on the social media platform Instagram.

Number of Instagram users in Singapore from 2018 to 2021 (in millions)

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Characteristic Number of Instagram users in millions

What do Singaporeans use facebook for?

Four key trends about Singaporeans on Facebook. Singaporeans on Facebook are staying connected more than ever, according to a new TNS study conducted in Feb 2015. They also spend more time shopping online, social networking and communicating via email and instant messaging than the global average.

How much time do Singaporeans spend on their phone?

According to a 2017 research report by consultancy Ernst & Young, Singaporeans spend an average of 3 hours and 12 minutes on their mobile phones every day. The report also found that nearly 80 percent of the 1,000 respondents check their phones before and after sleeping.

How many Singaporeans have mobile phones?

In 2020, the number of smartphone users in Singapore is estimated to reach 4.65 million making up more than 90 percent of its total population.

What age group uses technology the most?

Share of adults in the United States who use the internet in 2021, by age group

Characteristic Share of population
18 to 29 years 99%
30 to 49 years 98%
50 to 64 years 96%
65+ years 75%

Is Instagram safe for a 11 year old?

How old should kids be to use Instagram? According to the terms of service, you have to be 13, but there’s no age-verification process, so it’s very easy for kids under 13 to sign up. Common Sense rates Instagram for age 15 and up because of mature content, access to strangers, marketing ploys, and data collection.

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Who uses social media the most age 2020?

Reach of selected social networks in the United States 2020, by age. During the third quarter of 2020, it was found that Facebook was accessed by 78 percent of U.S. internet users aged 26 to 35 years. Overall, YouTube was the most popular social platform across all age groups.

Which social media is growing fastest?

In 2020, Bangladesh’s social media audience increased by 18.2 percent compared to the previous year, making the country the fastest-growing major social media market worldwide.

Notes from the road