Former tourism chief behind successful ‘It’s More Fun in the Philippines’ campaign dies at 64. Former Philippine Tourism Secretary Ramon Jimenez died on Monday, April 27, his family confirmed. He was 64.
Who is the person behind the pictures used in DOT’s ad campaign it’s more fun in the Philippines?
Philippine News: BBDO Guerrero Revives DOT’s “It’s More Fun in the Philippines” Campaign with a Fresh, New Makeover – adobo Magazine Online.
Who created it’s more fun in the Philippines?
The man behind the campaign is David Guerrero, chairman and chief creative officer of BBDO Guerrero, which is the country’s most awarded advertising firm. Guerrero said the idea came during a diving trip, where he realized “how much more fun it is to be doing the same thing here than in another country.”
What is the background of the It’s More Fun in the Philippines campaign?
By using 100 percent crowd-sourced material, It’s More Fun in the Philippines campaign becomes the country’s most sustainable tourism campaign to date. It serves as a collage of testimonials from people with real experiences of the best of what the country has to offer.
Where did its more fun in the Philippines come from?
Back in 2012, the Philippine government started a campaign that branded the country as a perfect destination for beach bums and dive lovers. The slogan “It’s More Fun in the Philippines” played a crucial role to educate people how fun it would be to visit the country.
Can we say that it is really more fun in the Philippines?
With all these being said, the country’s tourism slogan is true. It’s more fun in the Philippines because you’ll never run out of things to do. You will fall in love with the people and every spot in the country. You can come to the Philippines for the beaches, but what you’ll get is so much more.
What is Philippines known for?
The Philippines is known for having an abundance of beautiful beaches and delicious fruit. The collection of islands is located in Southeast Asia and was named after King Philip II of Spain. Here are 10 interesting facts about the Philippines.
How many islands does the Philippines have in 2020?
The Philippines is an archipelago that comprises 7,641 islands with a total land area of 300,000 square kilometers (115,831 sq mi). It is the world’s 5th largest island country.
What are the qualities of the Philippines that make it a unique and attractive destination?
The Philippines is also home to world-renowned natural wonders like an underground river and rice terraces, incredible diving spots rich in biodiversity, colorful public transportation, unique cuisine, vibrant festivals that showcase its colorful culture, and friendly locals regarded as some of the happiest in the …
What can I say about the slogan Its more fun in the Philippines?
The slogan for the domestic market is “#1 for fun Philippines.” The international slogan shows “It’s more fun in the Philippines.” Jimenez said, “Everything’s more fun in the Philippines. Planking more fun in the Philippines.
What is the new slogan of the Philippines?
MANILA, Philippines – It’s still “more fun” in the Philippines, according to the government, but only if tourism is sustainable.
Why does Tourism matter in the Philippines?
Tourism is an important sector for Philippine economy. … The country is known for having its rich biodiversity as its main tourist attraction. Its beaches, heritage towns and monuments, mountains, rainforests, islands and diving spots are among the country’s most popular tourist destinations.
What are the festival in the Philippines?
Q: What are the biggest festivals in the Philippines?
- Sinulog Festival – Cebu.
- Ati-Atihan Festival – Aklan.
- Dinagyang Festival – Iloilo City.
- Pahiyas Festival – Lucban, Quezon.
- Panagbenga Festival – Baguio City.
- Lechon Festival – Batangas.
- Kadayawan Festival – Davao City.
- MassKara Festival – Bacolod.
What is the rank of Philippines in the world?
With more than 100 million people, the Philippines is the 13th-most populous nation in the world.
What makes Filipino unique from others?
Filipino can easily learn any language in a different country. Filipino can speak fluently in English. Flipino people have a unique physique and skin color. Filipino people are family-oriented, they fight for you if you are part of their family.
Why is Philippines called as Pearl of the Orient Seas?
It was because of its well-known natural beauty. Specifically, it is called as “The Pearl of the Orient Sea” or in Spanish term, it is “Perla del Mar de Oriente” which was first used in 1751. This term became more popular because of the National hero Jose Rizal in his last poem “Mi ultimo adios” before he died in 1896.